The well-known image brand Insta360 (hereinafter referred to as "Shadowstone") released a notice announcing that the new product will be launched globally at 21:00 on April 22. With the theme of "Follow the day and night, the world is up to you", the preview indicates that the new product will bring a breakthrough in the night scene shooting, break the limitations of the "sunshine machine", and bring a new experience of all-weather imaging. Comprehensive preheating information, new product or new generation flagship panoramic camera.
The new product launch conference will be held at 20:30 on the same day, and will be broadcast simultaneously on many platforms, such as the official video number of Yingshi, Weibo, Station B, and Diaoyin.
Yingshi invited five weighty guests from the global sports and science and technology circles: Shaun White, the champion of snowboarding in the three Winter Olympics, Marc M á rquez, the legendary eight champion motorcyclist, Zhang Jingkun, the internationally famous mountain climber, Jin Ming, the record holder of free diving, and Tim, the creator of scientific and technological video content, Experience the innovative charm of new Shadow Stone products together, and demonstrate its deep integration and global influence in the field of extreme sports and intelligent imaging.
New breakthrough in panoramic image? New products or bring a new level of "night view quality"
The trailer of this new product of Yingshi is bold and distinctive in style, continuing the brand spirit of "Think Bold." With the lens language full of rhythm and visual tension, it connects extreme outdoor and daily life, bringing an image adventure that breaks the boundaries of imagination, and showing the infinite vitality of image creation.
Although the new product has not yet appeared in the preview, the creative play of the panoramic camera logo - "asteroid perspective", which appears in the picture, may vaguely reveal its panoramic camera attributes. At the same time, the performance of several low light scenes reveals that they may have a major breakthrough in night scene shooting. The end of the film broke the lens and the picture of "changing the lens", which led to the conjecture that the protective lens and the lens might be integrated, further enhancing the outside world's expectations for the innovation of shadow stone.
Up to now, Shadowstone has launched more than 20 intelligent imaging products, including the flagship panoramic motion camera X series, the integrated wide-angle motion camera AcePro series, the interchangeable lens motion camera ONER series, and the thumb camera GO series, AI mobile phone stabilizer Flow and other rich product lines cover full scene applications such as daily recording, outdoor sports, travel, image creation, video conference, and so on. They are popular in more than 200 countries and regions around the world, with millions of users worldwide.
Among them, Shadowstone released its flagship panoramic sports camera X4 in 2024, bringing the panoramic camera into the 8K ultra clear era for the first time. It can shoot up to 8K 30 frames of panoramic video, bring the largest technological upgrade in the history of the X series, and comprehensively break through the "ceiling" of image quality. At the same time, the X4 is equipped with a removable protective lens, which significantly improves the durability of the lens; The endurance is increased to 135 minutes, equipped with a 2.5 inch large wear-resistant touch screen, and introduced intelligent functions such as "quick cut" and "AI viewfinder", making panoramic content creation more convenient and efficient.
With its powerful performance and innovative design, the X4 was highly praised by the market and creators once it was launched, and was successfully selected as the "Best Invention in 2024" by Time magazine in the United States - this is the second time that Shadowstone has been on the list in four years.
On the basis of the multi-dimensional breakthrough of the previous generation of products, what kind of innovation surprises will the new products of Yingshi bring this year? Its performance is also highly expected.
Smart image goes to sea as a hard core representative, and Shadow Stone wins the "double champion" in the subdivision field
According to 36 Kryptonite, Shadowstone has become the No. 1 consumer sports camera and panoramic camera within ten years of its establishment. The data shows that from 2021 to the first half of 2024, the revenue of shadow stone will be 1.328 billion yuan, 2.041 billion yuan, 3.636 billion yuan and 2.428 billion yuan respectively, with a three-year compound growth rate of 65.46%, showing a strong growth potential.
American GoPro launched the first 35mm film sports camera in 2004, creating a new category of sports cameras. For more than ten years, the synonym of sports cameras was GoPro; Eleven years later, Ricoh of Japan released the world's first 360 degree panoramic camera, officially marking the beginning of the great development of the panoramic camera industry. However, in a very short time, they were left behind by Yingshi, a Chinese startup company.
In the first half of 2024, the sales volume of Shadow Stone exceeded that of GoPro, becoming the world's first sports camera category. Frost&Sullivan's data shows that in 2023, Yingshi Innovation will take the first place in the global consumer panoramic camera market with a market share of 67.2%, and Ricoh of Japan will take the second place with a market share of only 12.4%.
While deepening the field of intelligent imaging and accelerating the evolution of technology, the globalization strategy of Shadowstone continues to deepen. According to public data, Shadowstone has maintained rapid growth in key markets such as Europe, Japan and South Korea. In the first half of 2024, the company completed market expansion and channel construction in Europe's emerging markets such as Spain, France and Italy, further improving brand penetration and global market share, and laying a solid foundation for future growth.
According to the overseas video media Digital Camera World, Shadow Stone will officially replace GoPro and become the official designated sports camera brand in the world's top mountain bike free riding activity - Darkfest Extreme Cycling Festival in 2025. In January this year, the largest off-road motorcycle event in the United States, the Super Motocross World Championships (SMX World Championships for short), also announced that Shadowstone will become its exclusive sports camera sponsor in 2025. Joining hands with two top events in a row marks that Shadowstone has won more professional recognition in the international high-end sports video scene, and also highlights the continuous improvement of its global competitiveness.
The intelligent imaging industry is a track with high requirements for technical density and innovation ability. Behind the rapid growth of Yingshi is its continuous investment in technical innovation. According to public reports, from 2021 to 2023, the cumulative R&D investment of Shadowstone will reach 854 million yuan, accounting for more than 12% of the revenue. The R&D team will grow from 342 people to 825 people, accounting for more than 53% of the total number of employees. Up to now, Yingshi has obtained more than 800 authorized patents, including 155 invention patents, covering the core technology directions of panoramic stitching, AI image processing, anti shake algorithm, etc., filling many gaps in China, and breaking the long-term technological monopoly of European, American, Japanese and Korean enterprises in related fields.
With technology driven as the engine and global layout as the fulcrum, Shadowstone has become one of the most popular intelligent image brands in the world. Its development trajectory not only describes the global breakthrough of China's intelligent image brand, but also provides a model for hard technology to go abroad.
