At the 2024 China Economic Media Conference some time ago, the future development direction of the media industry became the focus of hot discussion among experts and guests attending the conference. Many industry leaders have pointed out that with the rapid progress of science and technology and the continuous upgrading of consumer demand, the media industry is moving towards intelligence and video. This trend has not only profoundly changed the production, dissemination and consumption mode of media content, but also put forward new requirements for the systematic reform of the media industry.
At the meeting, Huang Chuxin, deputy director and secretary-general of the New Media Research Center of the Chinese Academy of Social Sciences, and vice president of the School of Journalism and Communication of the University of the Chinese Academy of Social Sciences, delivered a speech entitled "Deeply integrating media to comprehensively promote systematic change", which deeply analyzed the current reform wave facing the media industry. He pointed out that the constant upgrading of intelligent terminals is promoting the development of media content in the direction of higher quality and efficiency. Especially in the field of video and pictures, the significant increase in file size has brought unprecedented challenges to professionals.
Take the advertising industry as an example. A five minute promotional film may have hundreds of gigabytes of shooting materials. These huge materials need to be edited in a very short time to ensure that the promotional film can quickly seize the market hot spots. Similarly, in the field of animation rendering, the file size of a scene may reach several gigabytes, and a project often contains hundreds or thousands of such scenes. At the same time, rendering these scenes not only tests the CPU performance of the computer, but also puts forward high requirements for the read and write speed of the solid state disk.
In addition, with the rapid development of AI content generation (AIGC) technology, the video production field is also undergoing profound changes. The video production of AIGC requires constant input and generation of materials, which also poses a higher challenge to the performance of storage devices.
In the face of these challenges, the media industry is in urgent need of storage equipment that can significantly improve professional productivity. Against this background, Zhitai TiPro9000 came into being, bringing a new solution to the media industry. Zhitai TiPro9000 has greatly improved the speed of sequential reading and writing and 4K random reading and writing, which can meet the needs of professional productivity users, game players and other different groups, and greatly improve the user experience.
For creative practitioners such as editors and designers, they often need to process a large number of 4K video materials for import, export, editing and other operations. The sequential read/write capability of TiPro9000, up to 14000MB/s, can significantly reduce the waiting time in work, enabling it to complete tasks more efficiently. At the same time, the 4K random read/write performance of up to 2000K IOPS+1600K IOPS can also significantly improve the speed of image reading and rendering, and further improve the work efficiency.
In addition, TiPro9000 also supports PCIe 4.0 interface standard, which can give full play to the performance potential of current mainstream motherboards. As more mainboards begin to support the PCIe 5.0 interface standard in the future, Zhitai TiPro9000 and its subsequent products are expected to bring more brand-new use experience to practitioners in the creative industry. It can be predicted that with the continuous progress of technology and the continuous expansion of applications, high-performance storage devices such as TiPro9000 will become an indispensable tool in the media industry.
To sum up, 2024 China Economic Media Conference not only reveals new trends and challenges in the media industry for us, but also shows us new technologies and new solutions to these challenges. With the continuous upgrading of intelligent terminals and the increasing diversity of media content, the media industry is ushering in a new era full of opportunities and challenges. In this era, only by constantly adapting to the development requirements of new technologies and new applications, can the industry maintain its competitiveness and vitality, and farsighted brands like Aptitude are the most promising.
