This article is a comprehensive guide for the purchase of earphones. It combines Lin sir's previous White Paper on Lin's Headsets and Lin's Guide Series on Initial Burn, as well as the text on earphones maintenance, machine burning, and counterfeit prevention. It also makes some targeted modifications to make logic clearer and easier to understand. It is mainly written for ordinary consumers and music lovers who do not know much about earphones, I hope it can be of some help to everyone. If there are any mistakes or omissions, please feel free to comment.

1、 How to consult before purchasing headphones:

In classic martial arts works, there is often such a scene: a man came into the restaurant with a tendon and meat, sat down with a golden knife, put the knife on the table and slapped the table, then started shouting: "Waiter! How much good wine and meat there is!"
It seems very enjoyable, but it's not scientific.
The reason is that, on the one hand, literary works deliberately show the blood of Lu Tixia people. On the other hand, there are few dishes for such people to enter the restaurant. In addition, these people are basically not gourmets. Don't you see how particular Huang Rong was when he ordered the dishes for Old Master Hong Qigong for the first time?
In reality, if you hear such a shout from the next table in a restaurant, you will probably just roll your eyes at that table. However, the waiter will think: this is either a newly rich man who will not kill, or I have to hurry to find Jingcha Shushu when I come to ruin the market.

Demand, budget, favorite style - this question format was proposed by Dunefox, the moderator of the Pacific Region.

In fact, we will encounter these three problems when we buy anything. Life is nothing more than a cycle of choices, and every choice must have preconditions and conditions. It is good for us to clarify these.

Budget: One day, your closest friend/spouse/childhood and other people told you that he/she wanted to buy a mobile phone, and you would also ask the person "How much will it cost?" Even how much will your closest person spend? Only he/she can determine the amount of money, and no one is a worm in his/her stomach. It is more important to determine the budget before consulting strangers. Saying "budget doesn't matter" will only arouse others' aversion and will not be beneficial to your purchase. The budget should have a detailed range of figures~

Demand: This mainly refers to the type (including your use range). When you buy a car, it means that you want to buy an SUV, a sports car, a car or a truck; If you put it on the earphone, it means whether you want to wear it in your ear or in your head, whether you want to use it as a portable earphone or at home. Only you can determine the scope of these. There is no analogy between different types of things.

Here's a reminder: It's a very ridiculous statement to say that people with a little logic judgment can deduce that this is a false proposition - the speaker in the disco is far away from the ear, but the problem is that you are easily shocked by tinnitus after staying for several hours. Unless the unreasonable ear structure (or too large), forced insertion causes physical damage (serious manufacturers will also take this into full consideration from design to material use), no matter the ear, non ear, head wear or other wearing methods, they will not play a key role in hearing damage - it depends on everyone's listening habits, Listening to intense music at a high volume for a long time will inevitably hurt your hearing. Attention should be paid to controlling the volume and duration of listening, which will protect your hearing.

Style: The budget and types have not been determined yet. There are many different styles of salty, light, spicy and sour earphones (otherwise, there is no need to have so many brands and models). What kind of earphone do you want? This problem is not difficult to say.

1. Don't say that you listen to everything - as long as you have a slight understanding of the vastness and complexity of music style, you dare not say this, while those who say this are ignorant and fearless; Just like a person who has a little knowledge of strange foods around the world, he has absolutely no courage to say that he dares to eat anything. I suggest you go to Baidu Encyclopedia to see the music style entries. I have prepared a portal for lazy people //baike.baidu.com/view/413187.htm 。

2. Don't say you want the most balanced earphone. It's just as meaningless as the last sentence. People who do not know about earphones certainly hope to buy a product that is theoretically balanced in everything, but dialectics exists like a mountain - if everything is balanced at the same price, everything will be weak. Think about what you want most, then choose, express and choose.

3. Don't ask XX model "how" or "how". Just like someone asks you how XX people are. If he doesn't have any additional words, he simply asks this question, congratulations. You can write a complete biography of the target person, because only in this way can you tell him how he is. The sound quality of earphones is also such that it is impossible to summarize them responsibly without a few hundred words of description, so you ask one by one how you are actually tired of others, but you still have no idea.

And "how" itself is the most boring question in the world. Others can answer "very good", "average", "just like that", "not so good" - you are not responsible for how you answer, and such an answer will not have any meaning for the questioner.

4. Don't just ask about the cost performance of the XX model. To take a simple example, someone heard that the K314P has a high cost performance. They shot it from me without saying a word, and then angrily asked me why the bass is so bad, listening to Diqu is not as good as the stall goods he bought for ten yuan. This is not a joke. This thing tells us, The so-called cost performance ratio is meaningless without regard to style and demand. Even if you can't eat chili, it doesn't matter to you if you discount the abnormal spicy chicken wings.

Here is an example of how to describe your style:

The budget is 500-700. It's better to put earplugs in the ear when it's hot in summer. Most people listen to Chinese pop ACG in Europe and America, and also listen to some violin concertos and new metals. I hope the sound is a little stronger and the music is better. I don't like cold and sharp earphones. The front end is IPODTOUCH.

In this example sentence, the front end of the budget, requirements, style, and collocation are clearly specified. Then the recommendations given next are easy to meet the requirements. After screening, it is easy and will not buy the wrong things.

Front end: In fact, the front end is a very important part. Since this post is mainly for those who are inexperienced in selecting earphones, I will not be too wordy, just say that the front end has a significant impact on the whole process and directly determines whether certain earphones can be matched and driven, so please mention the model - it is the model, rather than saying that "any phone, very common MP3" In that case.

It may seem a bit troublesome, but in fact, it is the safest way to avoid making you buy the wrong thing. So when you ask about earphones, please list the full budget, needs, style you like and the existing front end and then ask for recommendations - whether you are buying earphones, buying a house, wooing a wife or Bao Xiaosan, Before choosing, clarify your own conditions. This is a manifestation of being responsible for your own life. It is also a matter that you must face. If you don't describe it, you can try to describe it. Only when the matchmaker knows your requirements as detailed as possible, your date will not be Sister Feng.

The following are the expanded reading and corresponding links:

//baike.baidu.com/view/413187.htm   First of all, repeat the music style of Baidu Encyclopedia Portal. Everyone needs to know about this thing. There are so many beautiful and moving landscapes and music in the world. It's no harm to watch and listen more.

//www.zasv.com/thread-245771-1-1.html This is a post to guide beginners how to describe the style of their budget needs. It is not long and useful. Thanks to the original author Gaita chest.

//family.pconline.com.cn/jtyy/000052408/1108/2504487.html Teacher Liu Hansheng's 20 key points of audio, this text is recognized by the industry as a banner text, which is good to see.

Are headphone parameters important? //www.douban.com/note/90260636/

Detailed explanation of earphone parameters (this is also a reprint, and like the previous one, the original author cannot be contacted. If the original author thinks this is inappropriate, please contact me). In fact, the reason why I also listed this today is that you don't know about earphones. The earphone parameters are basically meaningless for purchasing earphones. Many people know the saying "high resistance eats voltage and low resistance eats current". Of course, Lin Sir is a science idiot. I can say for sure that whether XX earphones can be driven and pushed by XX front-end can only be based on experience, and whether the sound is matched and coordinated can only be based on experience. Many inexperienced consumers think that they can know whether the earphone is good or bad by looking at the parameters - this idea is totally wrong. It is also useless to look at the thrust parameters of the front end because there is no international unified standard for these, and it is a matter of his mind whether each manufacturer's standard is honest or not.

About thrust

How to "push" or "push" a headset? For example, suppose you run a few steps with a girl in your arms,

Situation A: You and the girl are in good shape and can run just a few steps, which is a satisfactory state
I call this pushing
Situation B: Lu Zhishen holds Zhang Shaohan in his arms. In this case, men will be relaxed while women will be bumpy,
Sometimes the bottom noise will be amplified because the female is too sensitive and gives out a shallow chant (bottom noise)
I call this pushing,
Situation C: The women are a little overweight, and it's hard to pick them up

I call this pushing reluctantly.

The earphones with insufficient drive (hard to push) are generally characterized by scattered sound lines, false background, disordered phase, floating instrument positioning, blurred knots, and triple frequency failure. But it doesn't mean the volume is low - whether the earphone volume is higher or lower on a certain front end has nothing to do with whether it is fully driven. We can also learn from the analysis of the above parameters that whether a front end can drive a pair of earphones well is not necessarily related to the parameters. In addition, many earphones will have the problem of coordination with the front end. In addition, everyone's preference for hearing is different, so it really depends on empiricism.

2、 Suggestions for online purchase of earphones:

Key point 1: select people for evaluation

Many headphone enthusiasts will scoff at the evaluation of portal websites and vertical media, and think that those 100% of them are worthless gun articles - this idea is really biased: first, there are many star editors in vertical media, who have played with headphones for more than ten years, and have seen less than hundreds of headphones, Some celebrities have written more reviews than some barbecue friends have touched earphones. It is impossible for them to say that they have no experience and experience. But the media articles are intended for the general public, which is too obscure to be practical. In fact, their articles on large portal websites and vertical media are still very valuable for reference, at least more comprehensive than those written by Shaoyou. For example, I always write about sound quality and work. If you want to buy something that has a lot to say about workmanship and material, I'm afraid I won't get much from my article.

In addition, star editors often have the opportunity to talk with the manufacturer's senior management in person. They actually know more about the original intention and idea of the manufacturer when developing this earphone or this series of earphones. In this regard, earphone lovers have a congenital disadvantage, and many people can only guess.

Secondly, it is natural for the media to take over the promotion of manufacturers. It is impossible for editors to choose what they think is good for writing. This requires you to clarify your own ideas when reading articles and figure out what you value and need.

Here are some star editors I know. They are reliable in terms of skill, love for earphones, and responsibility. There are not enough editors I know and know. Please forgive me for any omission. When you have time, you can read their articles. It's your job to find out who you like~

ZOL Audio cooking whip: Wang Le

ZOL Audio cooking whip: Yu Shuo

Tianji.com audio cooking whip: Yu Kaihui

PCHOME Editor in Chief: Spring Roll

PCPOP Audio cooking whip: Liang Zhiyi

In addition, there are also some experienced headphone enthusiasts on the Internet. These people, because they read more machines, do not get a headphone and think that it is all advantages or all disadvantages. The speech has its dialectics and objectivity, which can be used for reference to a certain extent.

Key point 2: learn to watch evaluation

Ordinarily, selecting people is also a headache. I think many people will be too lazy to do so. Instead, they will open Baidu and type in key words to browse. If so, I suggest you at least understand what you should pay attention to in the evaluation.

In general, the evaluation of large websites focuses on the advantages and less on the disadvantages. But it doesn't matter. First, the high-definition large picture is very useful for you. Not only do you want to see whether you like the style and color of this headset, but also you need to see its workmanship and material through this picture,

My opinion on these issues has always been that new technologies have limited role in the earphone industry, and tuning is the king's way, so you don't have to pay too much attention to what kind of wire material and what kind of shell he chooses. It is more important to analyze whether the design and workmanship of the earphone is scientific, reasonable, solid and durable in combination with pictures and text. After all, this thing belongs to consumables, right?

Then look at the sound quality evaluation. It's actually easy to grasp the secret here: first, pay attention to whether his testing equipment is different from yours. If people use HIFIMAN 901 , Seven Rainbows C4 These things, and you only have one IPHONE Then this evaluation is not very meaningful for your actual purchase. You should understand that swordsmen buy swords for their own advantage, not to pay money when they see Linghu Chong demonstrate something - is Linghu Chong OK? Taking a lollipop can kill me for eighteen times, so the influence of preconditions cannot be ignored.

Secondly, pay attention to what music the editor chooses for the test. If he only writes about his performance in pop music, you should take care to consider whether this product is not suitable for other music. In this process, what music you usually listen to is a key factor - what he writes, what he doesn't write, and what you mainly listen to, All are key points.

The last is the use of words. A reasonable evaluation is not to write an autobiography for Lei Feng. The use of words is allowed to be exaggerated but must be reasonable. If you come up and see a big article, "High frequency straight into the sky, middle frequency urge people to urinate, low frequency fist to meat", then shut down the browser immediately. This mode is not suitable for us earthlings. We can't afford the special tone of Alibaba Star!

Key point 3: How to view parameters

In fact, I have talked about this problem more than once. Parameters must be meaningful, but it is impossible to see what the parameters are. First of all, the test environment and standards of each brand are different. Second, the types of earphones are different. Finally, some irresponsible brands wish they could name the frequency range to 2-200000 (count to zero), a level that even blind men can't hear. So my personal advice is: if you want to equip your portable front end with earplugs or portable headphones, don't consider the driving problem. Few people who make portable headphones today will find it difficult to push their products, which is not worth the money. As for non portable devices, it's not easy to read this. At this time, you can send a post or microblog to ask people who understand earphones, which is more reliable than you scratching your head at parameters. Besides, you should not be ashamed to ask questions (learn to be lazy), right?

Key point 4: How to distinguish brands

Don't tell me "Senhai AKG "The products of Baya Power must belong to high-quality products", which is just like the saying that "all the soldiers under Prime Minister Cao can fight ten at a time". It's true that big brands are more versatile, especially high-end products. It's better to only trust big factories and old ones. However, I believe that a large number of people who buy earphones today have limited understanding of earphones, and there are a lot of entry-level purchases, which may not be better done by large manufacturers in terms of entry-level products (recently, some new brands that I have not even heard of before have sprung up, but the sound quality of individual products can often make people better). At this time, we need to put aside our preconceptions and talk about the matter as it is - what is the level of something only means that it is that level. The world will be a better place if we treat it calmly.

Of course, many friends will get entangled in the brand, which is also a modest face problem! It's also simple. If you remove Li Gui first, you won't make a joke. There are many fake brands like "Magic Voice", and many other things that look like fake. You should be careful. I remember a few years ago, someone came to me with a headset of a brand to show off that it was produced by a Danish factory, As a result, once I checked this LOGO, the Chinese people had already registered the trademark. In fact, there are too many such things to enumerate. It's a human tragedy to pretend that you can't force it to be split. If you want to avoid such things, I suggest you make good use of Baidu

There are also many people who don't care about the brand but only want a higher sound quality cost performance ratio, which is difficult to say, because there are so many brands of earphones that I can't listen to them one by one. At this time, the evaluation will also be very weak. If there is no good way to do it for the time being, I suggest you focus on earphones that have good reputation and have been sold for more than a year, After all, there is still a good sales volume after a year of sales, which at least shows that this product has some merit. Of course, the premise is that this brand is also a regular brand, with regular quality inspection and after-sales processes. We'd better go around shanzhai, which is really unreliable. Don't say I didn't remind you when you opened the table after listening to it.

To sum up: I typed a lot of words on the above four points, but did not put forward a very clear "omnipotent way to buy headphones". I'm really sorry for everyone - I said that the world is in chaos now, and I can only help you with some ideas, hoping that more people can try to avoid detours and spend less money.

3、 Key points for purchasing earphones in physical stores

A customer walked into a headphone store, found a model he had seen online for a long time, walked to the desktop CD player in the store, put in a test disc, and began to listen

A similar picture is: Andy Lau walks into the video store and listens to Cai Qin's "The Forgotten Time" with courage. Liang Chaowei leads the shopping: "Listen, the high pitch is sweet, the middle pitch is accurate, and the bass is deep, just like singing in your ear"

Now I want to tell you that this is the legendary deception, which is unscientific.

misunderstanding one ： Test the portable headset with the desktop system in the store / Earplugs

Mysteriously, the strength of the desktop is not comparable to that of the MP3/mobile phone you usually use, which is much worse. If you listen to the same headset on the desktop system and then switch back to your ITOUCH, you will have a strong sense of recumbency. If you buy a portable headset/earplug for a portable device, you should not be affected by the desktop front-end when judging its voice, The popular solution is to bring your own familiar equipment. After all, you are equipped with earphones for it, and they are the ones who want a quilt.
PS: This principle also applies to the front end of audition. If you buy a walkman, you should also bring your most familiar headphones.

misunderstanding two ： The audition disc is a rotten product

I don't think many people like listening to the audition disc when they are free. How can you judge whether the equipment is suitable for you when you listen to the music you are not familiar with? For example, if someone likes to listen to Big Head Son and Little Head Dad, he should use Big Head Son and Little Head Dad to pick up earphones when he hears tears like SHIT all day long. There is no other reason. Because you know this song best, you can effectively compare it.
In addition, there are many problems in the collection of test discs, fever recordings, car fever and other signs on the market: they use high digital rate recordings and late compression and code reduction rates to produce a strong digital taste, which is simply a distortion of the voice in exchange for the initial exclamation of "this is so true, it seems to sing in front of you, and you can hear the drool", The question is which singer wants to give you water all day long? Which violin just shows the action of wiping the strings when performing live? This kind of recording processing has deviated from the origin of music, which will cause great deviation in your judgment.

Or to be more explicit, if you try earphones with this disc in Chushao, no matter what model you try, you will feel good. From this moment on, you have only thought about wiping the strings with saliva and forgotten the music. This is evil~
In a word, please bring not only the equipment you are familiar with, but also the songs you are familiar with. If you like to listen to Stefanie Lincoln Park and Bach in Bandari Sun, you can bring some of their most familiar songs.

misunderstanding three ： Monitor headphones
Does the boss have monitor earphones?
Excuse me, did you buy it for work?
Boss, I just want to buy an awesome earphone. I heard that the monitoring earphones are awesome
…………
//baike.baidu.com/view/1280781.htm Baidu Encyclopedia's entry on monitoring earphones, in fact, should add one thing to this entry: ordinary consumers think that "monitoring earphones" will be more professional and sound better, which is a misunderstanding. Monitoring is more of a purpose, and since ordinary people can't use this purpose, it will only cost money to buy this kind of earphones. As for music listening, most of these earphones are unbearable from wearing to sound, and whether your front end can be driven is also a problem.

According to my own opinion, monitoring is more of a use. If you record songs with Apple Xiaobai, congratulations on its glorious "monitoring" at this moment. If you listen to Big Head Son and Little Head Dad with HD280PRO, it will be a ugly and dry little head dad at this moment.

Let's look at a set of negative textbooks:

Customers come to our store and want to listen to model X

ASK: Does the boss have model X

ANSWER: There are plug-in models. Do you have your own front end?

ASK: No, I want to use your front end to plug in this plug model

ANSWER: You didn't bring your own front end, so you certainly didn't bring your favorite audio source file

ASK: Yes, is there a demo? I want to listen to the "bang" in "Ferry"

ANSWER: You are not familiar with the sound of the plug model. If you plug it in on the front end of the plug model and listen to the unfamiliar songs, you are not familiar with anything, then the test conclusion you inserted is meaningless.

So I conclude:
one Please also clarify your budget, needs, and favorite style before going to the entity to purchase. It is nonsense that the high pitch is sweet, the middle pitch is accurate, and the low pitch is deep. It is applicable to any earphone, but it is meaningless for any earphone purchase. You should speak out what is suitable for you and have a targeted choice;
two . Bring your familiar front end;
three Bring your own familiar songs, and firmly abandon the songs you don't usually listen to, especially auditions;
four Don't go for gimmicks, seek truth from facts, listen calmly and choose
five Don't forget to take your wife and wallet when you go and when you leave

4、 Common doubts about purchasing earphones:

Doubt 1. Burn the headset

What is a cooker? What we don't say is that the car running in period is the warm-up of athletes.
It is necessary to have cramps when sprinting without warm-up.
However, the warm-up is too complicated, which is nonsense. Even the tedious tutorial may make you ignore some major problems.

So let's be simple:

1. Natural listening is the best cooker. Try not to stimulate it with loud volume with new earphones;

2. If you are anxious, just learn from me. A folder is full of all kinds of music styles. Don't play it too loud. Play it in disorder, and let it rest once every few hours;

3. Don't believe in the complicated strategies that are confusing on the Internet. It's your own fault to learn from them.

Question 2: Do I need an ear amplifier?

Ear amplifier, the full name of earphone amplifier, is mysterious and even magical for consumers who are new to the field of earphones. Even if others say that you don't need to buy an earphone now, you feel it's really unreasonable not to try this legendary thing. No one can pull it, nor can Lin Sir.
But I want to make it clear again:

1. In this world, simplifying complex things is called art, and complicating simple things is called foolishness.
The headphone system is also like that. Some people think that if the headphone system is as spectacular as the Scud missile fleet, it will be a loser. The power system needs a large number of turntables to decode and amplify, and they want to be satisfied with the foot nails that look like divine animals. In fact, the real and reasonable matching thinking is not to think about as many links as possible, It should be minimized - the sound system is actually a process of gradual distortion from the source to the sound generation. The more modules and links there are, the more likely they will cause loss and conflict with each other.
So many things are added when necessary, and not when unnecessary. So is the earphone.

2. For the portable system (mobile phone/MP3 is the front end, and earplugs or portable headphones are playback devices), only 5% of people can use the portable earphones. They bought the only few models that really need the earphones (ER4S/B, PK1, OMX980), and the front end does have a LINE OUT interface. They are sure that they like the sound of that plug and want to push it well.

3. Among the rest of the people, there are also several situations that make people break their eggs: first, they want to use the portable system to push up the earphones, so they seek the earphones. In fact, this practice is quite pointless, because the portable earphones (including monster portable players like D50 and Seven Rainbows C4) A lot of big earphones can only be dealt with reluctantly: secondly, I think my MP3 with LINE OUT port will be wasted if I don't use it, which is just due to curiosity; Again, it is a very rich customized party. People like ES5 and UE18PRO feel that they don't want to tie an SR71 with a plug. It is easy to say that the budget is enough.

4. The key to matching a desktop system with an earphone is not the thrust, but the harmony of the whole system. The popular point is whether the earphone, the earphone and the front end can sound good together. In the opinion of many strict Singers, it is reasonable to match a classic earphone with a perfect earphone. No matter how good a single earphone is, it cannot correctly interpret the sound of several earphones of different styles - I personally agree with the above view.

5. With regard to the configuration of desktop systems, PCHIFI system is a more economical choice for the initial burn, and there is no need to believe in the CD theory. Although the original disc sounds good, the price of the original disc is often hundreds of dollars, which is also a huge investment in the later stage. Many imported CDs can no longer form an effective advantage over streaming media audio sources, and PCHIFI has strong usability and high circulation; If the system with the same budget is properly matched, PCHIFI will not have a sound disadvantage compared with the CD system.

6. When I was first fired, I asked if my computer could be directly connected to the earphone: generally, the integrated sound card of the computer does not have LINE OUT, so theoretically, it cannot be directly connected to the earphone. When the budget of the PCHIFI system is not large (taking the 2000 total budget as an example, including the K240 level low impedance large earphones), many people will consider the three in one machine for decoding audio cards. There are many such machines on the market, but it also depends on your future upgrade expectations - because its core function is mainly decoding, and then connecting to future earphones, but there are two problems, First, will you upgrade your earphones in the future? If you don't plan to add something else, the decoding function of the machine is decoration. Second, if you plan to buy a thousand yuan three in one earphones followed by one or two thousand earphones, I advise you to save. As I said before, this is an added link.
Whether it's portable or desk type, there are many works with painful tuning. If this kind of thing is added inappropriately, it would be better to push it directly. Even some of the ear amplifiers blow wonderfully, but their sound can only make people with a little listening experience choke. I would rather listen to the KK directly pushed by the integrated sound card than take the goods~
Some people say that decoding below 5000 is meaningless. Pure eggs hurt. I don't comment on this.
Therefore, my suggestion for the initial PCHIFI system of 2-4K is that the sound card and headset are two links. In fact, the sound card has always been the link with the highest cost-effectiveness ratio at the low end of the headset system. The 300 yuan sound card is easy to overthrow most MP3 players on the market in terms of sound, and the 1000 yuan Lezhibang, MAUDIO, and Innovation cards can make up to push K701.
Of course, the high resistance of the K701 system at this price level can only be modest. No matter the taste, control or anything else, it will cost tens of thousands to play well.

Doubt 3: Is the magic sound good?

1. BEATS is BEATS, and magic voice is magic voice. If you want to know the difference between the two LOGOs, you can go to my article "Past and Present Lives of Magic Voice Headsets" //blog.sina.com.cn/s/blog_6cf799f701018c7h.html

2. BEATS has made great contributions to the headphone industry. It has made many ordinary consumers pay attention to headphones and the difference of sound quality. Its rapid rise and crazy money circle have also greatly stimulated many old earphone manufacturers, so we see many new models that have been stimulated. These new models either learn from BEATS' gorgeous appearance and sound, or work hard together with appearance and sound. In short, this field has never been more prosperous and wonderful, which has also contributed to it.

3. But excluding the jewelry effect, if only the sound is measured, the performance price ratio of BEATS is unqualified, and some models are directly outrageous, that is, jewelry. This is also true for most models of Monster, but some products such as JAZZ and turbine are worth buying and listening to, and their sounds also have their own characteristics.

4. Of course, the trend of earphones and accessories is an inevitable trend. Considering that such products have a large cost to be spent on designing endorsements and advertising, it is unrealistic to expect a brand of this type to produce a "cost-effective" sound quality work. It is a matter of face or interior, and you need to consider it clearly.

Question 4: Will the new earphones sound better?

Without this argument, the tuning of earphones is like the cooking of famous dishes, and the new technology is not as good as the teacher Fu. Of course, if you ask me whether the new technology and the old master will be fierce? Sorry, the teacher Fu I heard is basically a half hearted guy. So far, the biggest application area of various new headphone technologies is to let you see many words that you can't understand and feel good about in advertising stunts. In fact, these things haven't produced any really classic sound. I hope Sony JVC Bayer will work hard. As for those who buy earphones, don't care when this model came into the market. If the sound is suitable, you are the king.

Question 5: How much better is lossless than MP3 format?

The bucket effect means that if a bucket wants to be filled with water, each board must be flush and undamaged. If one of the boards in the bucket is uneven or there is a hole under one of the boards, the bucket cannot be filled with water.
First, look at the sound source. If you listen to popular songs, it is of little significance whether they are lossless or not. The amount of information recorded in these songs is usually not rigorous. If you listen to symphonies and large-scale live recording, it is better to be lossless.

Second, look at the front end. If it is an MP3 or a mobile phone with poor lossless playback capability, don't bother. It is one thing to be able to broadcast lossless, but another thing to be able to really improve. Personally, I think that more than 90% of MP3s and most mobile phones on the market below 1000 have not been improved when they are playing without damage. Burning 98 # gasoline for Xiali will not become a Ferrari

Then look at the earphones. If your earphones are only original or 100 yuan, even if you have both of the above two conditions, you can't hear much difference.

In a word, everything should be considered dialectically and is not determined by a single condition.

5、 On Fake Earphones

Insisting that the comrades here are patient, they are not afraid of my wordiness. Someone will ask, "Budget, demand, favorite music style, front-end model. It's really troublesome to answer that. Is there a better way?"

Congratulations, you have found the key point of the question, and I will answer the key question: "No, this is the most efficient way."

Many people like to ask about the models one by one, but there are so many models of earphones, how can they tell you how it is? It takes hundreds of words to describe a earphone completely. If it is simple, it is easy to mislead one sidedly.

Some people also say: Which is better, CX300IE7 HD201? My God, I don't know how much your budget is, and I doubt that the CX300 and IE7 you asked about are "special channel products" seen from counterfeiters

Some people said: just recommend one at random. In this case, any answer is true, and there is no answer.

Just mentioned the "special channel". If you are not tired of this article, you might as well sit down and listen to Lin Sir's opinions. I believe that it is good for the first time to buy earphones.

Every day, someone will ask "Is the special channel of XX store reliable?"

Every day, someone will say, "I bought something that said it was fake. I will be fined 10 counters for inspection. It should be OK."

Every day, someone shouts, "I was cheated again and bought a fake earphone"

1： Let's start with Taobao and Weibo fakes

In the past two years, I searched for earphones on Taobao, and there were almost no authentic products in the first few pages. In the last two years, the "group purchase of magic sound noodles at a discount" on Weibo was even more disappointing, and some fake manufacturers recently changed the name of "DIY earphones" and boasted all over the world

Earphones are sold in China, and they are sold through domestic regular agents. They have anti-counterfeit labels and many brands have anti-counterfeit telephones. However, under the long-term influence of counterfeiters, most people only ask if they are "genuine", but they don't have much idea of the word "licensed", It seems that only mobile phones can be sold in parallel -- in fact, it is difficult to imitate mobile phones even if it costs a lot of money. However, for the developed counterfeiting industry in China, the appearance imitation of earphones is really childish, and the sound quality depends on the subjective sense of hearing (there are no authentic products to listen to in many places), so many black hearted people become rich A necessary product for making a fortune. First, use the word "authentic" to distract your attention from the licensed goods, and then use the relatively low price, all over the air boasting and various promises to hook you up. It is so easy to cheat.

The high profits and efficiency of fake goods lead to that only fake goods merchants can afford various activities and high advertising positions on Taobao. This is also the reason why many people on Taobao fall for the trap. People do not know about the existence of goods. What they search about is the sellers of fake goods. They compare and choose between them and then buy. Taobao's system is conducive to profiteering counterfeits, and has become a hotbed to encourage the crazy proliferation of counterfeiters.

I Various original meanings implied in the common words of fake earphones

Counter identification (logic trap):

The most common method is counter appraisal. After you buy it, take it to the counter. It can be proved to be true. In addition, sellers often swear to tell you that they have gone to the counter for appraisal. In fact, this matter is easy to understand.

1. The salesperson at the counter, who earns about 1K a month, doesn't know as much as you do. What level does he have to give you.

2. It's true or false. Only the head office of the brand has this qualification. Even Sennheiser's domestic agent Jinyi is not qualified to do this appraisal. Can you take it to Germany?

3. Since you are not qualified for appraisal, it is impossible to issue written documents for appraisal. What can you use to prove the truth.

Then you can't prove it. You said that it's not good to return the goods. If you find yourself cheated, it's already too late.

Penalty X for one fake (no blue lotus):

This is also a word that must be used for fakes. In addition, there is a sentence called "fakes kill the whole family". The determination is amazing. Some brother said that the larger the number of X is, the more unreliable it is. I think it is basically true.

If someone around you always swears, most of you think he is untrustworthy, not to mention those peddlers who swear 500 words every day.

Those who swear easily regard their vows as bullshit, and think about what happened to them. Have you ever seen a big shopping mall yell for one fake and fined ten thousand yuan? Don't those who set up stalls to sell fake Adidas say that?

Comparison of true and false (psychological trap):

Thieves have been crying out to catch thieves for thousands of years. Fake earphone stores have to use this trick. Tell them all about high-definition large pictures, Yuanyuan details, diaphragm close-up, and what they can tell them. Then customers will take a magnifying glass to look at them after buying them. They will also break the unit and look at it for themselves curiously, and then run to the people around to tell them why it is genuine

This move is also very simple. It's called attention shift

Just thinking about comparison, I ignored that it was someone else who directed the comparison first. You just compare one fake to another. The small industry of earphones is far from developed. Many provincial capitals do not have authentic products to provide auditions. Many people have not bought a real one after several years of comparison.

Unconditional return (at least you have a consolation prize):

Be cheeky and black hearted - this is a necessary rule for selling fake goods. If there is a ghost behind a person, it is a necessary means for selling fake goods. As Marx profoundly revealed in "Das Kapital", "if there is 50% profit, it will take risks, if there is 100% profit, it will dare to trample all laws in the world, if there is 300% profit, it will dare to commit any crime, even risk being hanged".
Many people think that even if it is not credible, there is an unconditional refund. If you buy one, it will be a big loss of postage. And there are not a few people who find themselves cheated after buying fake goods. At this time, counterfeiters usually have three ways to cope

1. In the face of those who are easy to talk to, tell you that it is because you are not good at cooking, or you are not good at cooking, and you can't hear the good (this is especially useful for people who love face, and no one wants to admit that they are laymen), so the buyer goes back to "practice"

2. When it comes to those who are difficult to talk about, the big deal is to return the goods. However, it is difficult to return the whole model. The 150 CX300 will give you a refund of 70 or 80% at most to 100%, which is still a profit. Or meet the best one again, and make a Hong Kong style black threat to you by calling. In addition, the personal information network is widely exposed, and the insidious moves are constantly damaging words - in short, it's enough to give you a headache for a while.

3. If someone really refuses to give up the money, he will not be able to calm his anger. Give him a bad comment. He has a set of ways to appeal and get back the praise. It is not difficult to spend money on Taobao to brush off the bad comments.

Special channels (mystifying):

This is a word used by counterfeiters, and it is also the key part of this article.

From Alibaba and Taobao, we can see that the vast majority of businessmen have "special channels", while a few of those who sell goods have no special channels (go to the E-city and ask for any stall, there are special channels). For example, IE8, a few special channels with high sales, most of them ship hundreds of pieces every month, while as far as I know, the general representative of Beijing Jinyi sells about 30 pieces every month - imagine that a factory receives an order for IE8 and then purchases 1000 pieces of parts, and workers steal pants while doing so, The warehouse keeper also stole all the pants while making inventory, and finally there were 100 left. Senhai smiled and took the goods away, and the pants quickly went north and south - the matter is over, it's all right!

Funny?

Comrades who have not been laughed at, continue to look down.

The following paragraph is not funny.

As a domestic earphone manufacturer, OVC's workshop management system is as follows: when going in and out, one must change his/her work clothes and pass through the security gate, and no iron wire can be taken out. Each group is responsible for lengthening, and the large screen displays the number of parts and finished products. Compared with today's Japanese group, it has to do 300 things, make 295 things and break 5 things. The five bodies are still to be handed in, and a total of 300 sets are handed in, One button cannot be missing.

This is the factory of OVC. As for Fengda, a Japanese funded large factory with larger scale, you will know how strict the Japanese funded enterprise management is.

1. In addition, some people always say that this is the cloud stolen from Senhai Factory. Don't you know that Senhai always places orders with other factories? What's Senhai Factory saying?

2. Nokia's mobile phones also look for factories to place orders in China. Have you heard of Nokia's products? Isn't it because the earphones are copied to the right shell and the rest can be fooled around to extract high profits? If such things as IPHONE are completely imitated, then this fake workshop can stand on the top of the world.

3. If this factory outflow AKG products, it will not have the opportunity to receive any further orders for brand earphones, and no one will entrust the orders to a factory that will outflow products. If you take 2 jin of fish to pay someone to cook, and only eight liang of fish are served, will you come back to him next time? Maybe we will fight first this time.

4. If it can be stolen, why haven't we seen one of OVC's products? Even if you steal the plug for 5 yuan, you can sell it at a low price. Is it difficult that OVC's workers are all good people, and the crooked people have gone to Fengda?

I think the above is enough to give visitors an overall understanding of the so-called "special channel", just fake. Just like five pairs of foreign trade socks worth 10 yuan, they are also printed with NIKE with an extra hook. Any electronic city is full of "special channels". It seems that when Foster leaves from the front door to the back door of 2 trucks, 10 workers will leave! Speaking of this, I really hope that people from Foster will come out and post a few photos of the interior of the workshop. All over China think that your staff dormitory is like a den of thieves. It's time for you to say something for yourself, for your staff, and for the personality of Chinese workers.

International version: The price of licensed goods is often higher than that of parallel goods because they need to pay tariffs. Many people think that the smuggled goods are cost-effective - counterfeiters just catch this mentality: since the smuggled goods are not as fake as the warranty, it is not easy to cheat people by claiming to be smuggled goods. Wait a minute - the name of the smuggled goods is not good. Let's change it to "International", "European", "British", "Australian" and so on.

In fact, the real smuggled goods are all the same as the licensed goods except for the quality assurance. They are also sold by well-known merchants and are very reliable (if you want to ask me about overseas shopping, I can only tell you that I have not contacted them and do not understand them, of course, it is cheap and feasible for relatives and friends to bring things from abroad), but the quantity is not very large (don't take the Chinese customs as 2B) Compared with the fake goods in the fake waistcoat, the price is not much lower than that of the licensed goods (I only want to say one fact, there are friends in Germany, where the CX300 is generally 50 euro up, the K324P is generally 40 euro up, and the price in Austria is more expensive - then I deeply cannot understand where these so-called "European versions" come from?) It would be nice to save 20% of the money on the warranty of non licensed goods.

Besides the so-called "Hong Kong Branch", first of all, the serious Hong Kong Branch also has an agent's anti-counterfeit label. Second, you can't find the "Hong Kong Branch" as cheap as those sold by Taobao fraudsters all over Hong Kong. So we have to ask again, where did these so-called "Hong Kong Branch" come in? Finally, don't be naive to think that tariffs can lead to 100% price difference. No matter how to increase tariffs, it is impossible to make the price difference so huge. On the contrary, the high profits of fake cheats are 100%, 200% or even higher!

Fake goods can be sold at half the price of licensed goods, which is very profitable. However, many people have bought so-called smuggled goods under the guidance of JS, which has caused the market for licensed goods to shrink. If the number of buyers is small, there will be less orders from merchants and less factory production. And the price will also rise. This is the reason why the CX500 and other licensed goods have soared in the later period - there are few more, and they dare not purchase again, Of course, the price of the rest will rise.

So a lively scene appeared: the so-called "international version" is available to only one business, and the real goods are hard to find even if they are worn out of iron shoes. The last model was destroyed, and even the reputation of a brand was destroyed. In similar cases, Senhai and AKG are all popular models, such as K450, IE8 and other "overseas goods"
It is also blamed that China's legal system is not perfect in this respect, and these brands have been operating poorly for a long time, resulting in a large number of people relying on fake goods to earn a living, and what fake goods they sell (there are only dozens of common fake models in fact, if it is a special channel, why are they "special" to steal none of them!?), If the international version of this name is not well used, there will be a lot of new plans to follow up, and the fake biological chain has been formed.

two China's headphone market under the rule of fakes

The harm of buying fake goods to consumers is less complicated: first, what you buy is not real, and poor sound and quality are also harmful to hearing. Second, you can't enjoy it regular guarantee So it promoted the second consumption of fake goods (the legendary chicken fart came from this way) 。 Third you Buy a fake at a price close to the real one Being tricked as a monkey (this may be the most intolerable)

If you know it is fake and you really buy it cheaply, I think it's nothing, such as the magic sound noodles at the subway entrance for two dollars and fifty one yuan.

But if I feel that it is not much cheaper than licensed goods, and I want to take risks for small profits, then I can only express frustration with your accumulation of social knowledge —— In a society where cows can cheat, will you believe that three deer fall from the sky? CX500 All the licensed goods can't be sold in a month five hundred Some fake merchants can sell 500 items a month “ Counter appraisal ” Of CX500 At a purchase price of less than 50 yuan plus boasting of selling fifteen The price is about 0, pure profiteering! Why don't you go to Alibaba and buy a box of it yourself? You can still hang it on your head as a prop on Halloween (if you are disabled, please don't say I taught you)

If you are a realistic person, then I believe you Would rather use this money to buy lottery tickets 。 Sennheiser, Iron Triangle, Sony AKG Such well-known brands as, Tianlong, and so on have certain standards for their authentic materials, workmanship, and later tuning (especially earphones, etc.), which conform to many internationally recognized testing standards. It is not difficult to understand why they have been paid a high price when they left the factory. The imitated goods, whether high imitation or low imitation, always have one “ Imitation ” Even if his appearance is similar again, remember that his inner can never be compared with genuine goods. If any imitation manufacturer has the ability to imitate goods with the same quality as genuine goods, then he can completely create a brand by himself. These brands are also strict and standardized from manufacturers to warehouse management to agents. Is it possible for a loosely managed manufacturer to survive and receive orders from these well-known brands? If you have a relative who works in a factory, no matter what he does, try to ask him to help you steal some goods in batches. What will he say?

In general, in the shops on Taobao, the more they talk about the original factory goods, the original factory labor package, the same assembly line, the same unit, overseas special edition, acquaintances, special counter inspection, 10 penalties for fake goods, money back guarantee for fake goods, doubt not to buy them, and attach a comparison between the real and the fake goods, and then swear that the fake goods will kill the whole family, The more vicious the curse, the more inhuman it is, the more ungrateful it is, the more unrecognizable it is. It must be a fake! No matter how many drills and crowns are drilled (remember that at the beginning of the year, when you helped brush a drill three hundred Block it, then two thousand and seven hundred Can buy directly four It's a blank shop. I don't know what the current market is. Anyway, the reputation of such businesses is painted out, or they used to sell cards and telephone cards. In short, it's not meaningful for reference)

Third, the huge profits in the headphone industry

In fact, one of the most important ideas in our subconscious is that small earphones must have huge profits, and raw materials are not only a few dollars, but also hundreds of thousands of them! So you naturally hope that there will be special channels. If it is very cheap, you can take a chance.

So: counterfeiting -- selling fake -- consumers' fluke psychology -- deception and swear promises -- buy back

After buying it back, one kind of people think it's wrong to go back to dispute. It doesn't matter. They are too timid to sell fake goods. Generally, you can't defeat him. Even if you win by chance for a while, people will give you a refund and then cheat others:

One kind of people will think that it is enough to settle the matter and make people suffer losses by spending money (many Chinese people will do this)

One kind of people will think that the more they listen to it, the more serious it is (they have never heard of the real thing, and it is easy for subjective things like voice to become beautiful), so they will celebrate with flowers, and even show off around to help the merchants to attract back customers.

But I can say one thing for sure: the profit margin of the real products in the terminal sales is basically 5%~20%, while that of the fake products is basically 80%~500%

As I said before, it is difficult for sellers of goods to afford many promotion businesses on Taobao. They rarely appear in the recommendation column on the right and lower sides. Many people will feel disapproved - for such small earphones, selling goods must be a big profit!

Hehe, it's impossible to make a big profit. The profit of physical stores is OK, but it's true that the competition is flat on Taobao. It's not too bad to say it's a small profit. Next, take the MX360, which is about 140 yuan in Taobao's market price (it takes courage to write this)

The ex factory price of MX360's merchandise is estimated to be only 20 to 30 yuan, but if you want to import and export customs, plus customs duties, commercial taxes, import and export freight, plus Senhai's profits and Jinyi's profits, it will cost 100 yuan to the provincial agent. If the provincial agent earns some more, it will cost about 120 yuan to the dealer, and then make 20 to 30 yuan in the market (more stores)

Maybe someone will say that it is still windfall profits! Twenty or thirty things sell more than one hundred! Why not buy Gopher!

The person who said this, in fact, you can look at any commodity around you: the cost of a tea cup is only 50 cents, and you bought it for 5 yuan; The cost of a cigarette is only a few cents, ten yuan a pack; The raw material of a CPU may be worth 10 yuan, and the cost of selling it is several hundred yuan (and they all have to face a cost that fake products will not face: tax). The fact that we are surrounded by everywhere shows that the cost is not equal to the value of goods.

Sen Hai needs money to support his design, development and promotion management team, Jinyi needs money to support his channel after-sales and advertising media in the country, the manufacturer needs money to ensure the smooth operation of his production line and workers, transportation needs money, tariff needs money, design and engineering officer Bo Jun needs money. Everything works just like the human body. It is not that your hands are redundant when you use them to type your other organs, which is very simple.

By comparing the prices and exchange rates of many models at home and abroad, it can be seen that domestic earphones are not expensive in fact, excluding some Christmas mode sales behaviors such as Amazon abroad. Considering the national conditions, as well as the multi-level channel model of domestic agents (Amazon has no middlemen), things will become clearer. It is better to sell licensed goods for three years than to cheat fake goods for three days.

Fake goods can save most of these links, and a copy of the CX500 can only be sold for 20 yuan at most (then 150 yuan). The fake industry is like a virus. They don't need to go to the media to promote, don't need to hold any auditions, don't need to design, don't need public relations, and don't need most of the processes. They just quickly expand by cannibalizing other people's cells (if Senhai didn't design the CX500 and carry out the corresponding market strategy implementation and promotion, how would the fake dealers imitate it, and who would buy it?), The worst result of allowing the virus to grow and spread in the long run is, of course, that the major headphone manufacturers abandon the Chinese headphone market and allow their cancer to die.

PS~

IV How the Pheasant Nirvana

Seeing this, some people can't help but wonder - will anyone be able to imitate the same sound as the real thing, or even better fake goods, so that the cost performance is not better, or will it be possible to shrink the circulation channel, and the MX360 real goods sell below 50?

Congratulations - thinking like this shows that your mind has been brought to a deeper level. But we all know that the decent intrigues in the martial arts novels are often polite, and pay attention to a civilized yin person. It is usually the devil's sect's business to directly merge (I have not heard of the two public security bureaus fighting, but only saw two groups of hooligans fighting with weapons).

In the same way, the competition of fake goods is also more naked, and peer abuse, threats and dirty tricks happen occasionally. This is certainly a manifestation of low group quality, but it also proves another problem - no rules, no square. The rules of the whole fake biological chain in our country are original (authentic). Of course, what the manufacturing layer wants to do is how to imitate more and reduce costs to grab money. In any case, everyone is faking. Zhang San at the east end of the village has lower costs and lower wholesale prices than Li Si at the west end of the village, and both of them are similar (enough for "counter inspection"). So Li Si will suffer from channel competition, and he will certainly find ways to reduce materials. Anyway, he doesn't have anything to do with the shipment, regardless of the quality. Moreover, if the fake master knows how to tune, he will start his own business, and even be employed as a tuning engineer. Should he be guilty of doing such a job without five risks and one fund? This is just like a big hospital and a pedant doctor. The former is expensive. Somehow, they want to be reassured. The latter will run away after treatment and take care of your life and death tomorrow. It's very heartless. He has the ability to get a title of expert himself.

What if everyone in the fake biological chain has conscience and tells the truth? Can you come to a leader to put all the fake earphones in China in order, and then let the manufacturer invite the designer to make it better? It doesn't matter if it's expensive The material procurement and production control can only be better than that of the licensed goods. The factory management is formal and rigorous, and experienced senior mixers must be asked to check the same voice Let dealers have a context system to supervise from top to bottom to ensure market harmony, and then hire excellent teams to be responsible for promotion planning. Hire a few skilled people to be responsible for joint maintenance. All members are like regular companies. Next, dealers are honest to provide regular maintenance

Is that all right? No, no

But the fake goods will be sold at the same price as the licensed goods. Do you want to buy them?

Do those fake dealers sell?

I dare not think about letting vampires drink black tea.

Therefore, fraud is fraud. The purpose is nothing more than to use the banner of a big factory to bluff and bluff, to cover up various names with a well imitated appearance, and then drive the counterfeiters to make all kinds of attractive gestures through windfall profits, to cheat windfall profits by virtue of the greed and luck of most people. In addition, Chinese people have always had no awareness of protecting their rights, and they do not admit that the things on their hands are fake, supplemented by loopholes in the legal system industry, which has led to the widespread situation of fake earphones in China.

In conclusion, please remember:

1. Don't treat the manufacturer as a fool. The "Chicken Eating" on the floor is not really KFC

Don't trust those special channels that kill the whole family. The pie in the sky won't hit 500 customers in the same store in a month.

3 The model that suddenly becomes red should be extra careful.

A penny for a penny is a penny for a penny.

6、 Tips for headset maintenance

The three major killers of earphone life are: strong external force, wire metal fatigue, and chemical external force.

With regard to strong external force, the most common ones are pulling, pulling and wrestling. Apart from the couple's quarrel and falling things, most of the time these behaviors are due to carelessness, and the result is often different degrees of damage from the structure to the inside of the earphone - when using earphones at ordinary times, we should develop good habits and pay more attention to protecting them. In particular, it should be reminded that people should not sleep with earphones as much as possible, because it is very easy for humans to inadvertently pull and damage the earphones when they roll over many times during sleep.

Wire metal fatigue is also a frequent problem. The reason is that many people over wrap and over bend when storing earphones, which leads to some wire metal fatigue and problems. In fact, just remember the four character formula of "natural evacuation" and put it into an appropriate storage container to store the earphones. The winding methods of various complicated patterns and tight wires on the Internet are simply misleading.

External force of chemical action: the simplest example is to put earphones on the balcony for long-term exposure, or accidentally fall into the water. These conditions will lead to damage of headphone diaphragm and other components to varying degrees. During the maintenance of earphones, do not place them in places with strong light, high heat, extreme cold, or too dry or wet for a long time. In addition, sweat will also corrode the wire. It is recommended to wipe it with paper towels after wearing headphones.

In addition, three points should be noted
Keep the earphone away from the strong magnetic field as far as possible;
Try not to use earphones at high volume for a long time, which may damage your hearing;
Keep the packing box and purchase voucher. If there is a problem, do not do it yourself. It is reasonable to find after-sales service first. After all, the original factory's maintenance is the king's way.

Thanks a lot and recommend attention: the picture of this article is provided by @ Headphone Girl Organization with the slogan: "Saonian, do you really think that girls don't like earphones? In fact, they are just too lazy to buy them!"

As for this article, there may be many people who can't read it silently because of too many words. It doesn't matter. Even a little help to you and the people around you is a satisfaction to me. I hope you can calm down on the road of music equipment, not buy unnecessary things, not ask for the so-called "best", not to covet dangerous small bargains. Equipment is only material, and material desire is endless. The "best" move is only in our hearts.

Origin: