Five Reasons for Samsung Galaxy S4 to Sell Well | Love Computer - 上海419贵族宝贝-上海后花园1314-上海品茶网-阿拉爱上海

Samsung has made a lot of money with the Galaxy series and Note series, which have been selling for a year. Today, we finally welcome the fourth flagship Galaxy S4 of the Galaxy series. Although people generally think that this model has no bright spots, I personally look forward to this model, because regardless of hardware configuration or software innovation, this model has no obvious weaknesses, Will the Galaxy S4 still sell well? The answer is yes, so why does engineering plastics, which has remained unchanged for thousands of years, challenge One or iPhone 5? And why does Pentile's regret prevent consumers from turning to Optimus G Pro? Now let me tell you five reasons why the Galaxy S4 will still sell well.

Overwhelming advantages in marketing, channel and brand

One thing we have to admit is that Samsung's brand has been deeply rooted in consumer psychology, and this brand precipitation has been accumulated by Samsung for many years, not only Samsung's mobile phones, but also Samsung's TV, empty, refrigerators, etc. In addition to the strong marketing promotion, Samsung gives most consumers the impression that it is a big brand, reliable, perhaps not in your mind, But for the vast majority of ordinary consumers, Samsung's brand popularity is indeed better than other brands. In contrast, HTC has a relatively small impression on consumers, while LG is not so widespread.

Samsung has a large number of IT products, which has a strong advantage in traditional sales channels. Many dealers are very fond of this brand, not only because Samsung products are easy to sell and do after sales, but also because Samsung's support for dealers will give more help. Nokia used to be the best competitor in this channel, but now Nokia is not, Samsung naturally has the upper hand.

Galaxy S4 has no highlights but no defects

Many people feel that the new product has no bright spot after watching the press conference. Even if there are a few small innovative functions, they are not attractive. In fact, Samsung's flagship products are always so impressive every year. Every upgrade is like a small modification of the previous generation of products, lacking innovation. However, it is not that Samsung has no ability to innovate, but that this brand does not like taking risks at all. It is more willing to do what is known and can be done well than to try an unknown thing. Like the HTC 4 megapixel Ultrapixel camera, Samsung will not rush to follow up when the market has not yet obtained specific feedback information, but if the Ultrapixel camera is successful, Samsung will certainly imitate it. Samsung has always left risky things to its peers to do. If it fails to do a good job, it will follow suit the next time, and then your marketing is not as good as it is, Naturally, we will suffer losses.

The overall configuration of the Galaxy S4 is still excellent. It is equipped with an excellent processor and supported by a TF card. The camera has also been upgraded to 13 million pixels, and the replaceable battery has the advantage of endurance compared with the flagship of other peers. Therefore, the Galaxy S4 has not many highlights, but also no weaknesses. It still has the potential to sell well.

Advantages of industrial chain integration

The difference between Samsung and other brands is that Samsung's advantages in the industrial chain are almost invincible, and different from HTC's situation in which all kinds of components are controlled by others. From upstream chip research and development to downstream packaging and manufacturing, Samsung has its own products inside and outside, and few are controlled by others. This is also Samsung's advantage in the industrial chain, which can not only be guaranteed in terms of supply, It can also significantly reduce costs.

Galaxy brand has been deeply rooted

Samsung is a great success in building the Galaxy sub brand, which not only makes the Galaxy series popular, but also leads to HTC and LG imitation, such as One series and Optimus series. Determining a high terminal brand to vigorously promote can not only establish its high-end image, but also help consumers remember and effectively save marketing costs. OPPO Find series is also a good example. HTC once dazzled ordinary consumers. Compared with the neat naming of the Galaxy series at that time, consumers soon got to know it.

Large female user base

If you pay attention to the female friends around you, you will find that most of their daily computers are concentrated in two brands, Apple and Samsung. Obviously, these two brands are very attractive to female users. The main reason is that the product design and UI style of these two brands are favored by female friends. For example, although HTC One is very handsome and its metal shell is full of masculinity, for female users, One lacks the beauty of femininity. This is true of product design and system interaction, And half of the market sales are determined by this group of female users, who think you are not good enough and that everything else is fake.

Summary:

With a large screen, high pixels, support for TF cards, replaceable large capacity batteries, and dual cards and dual standby versions, Samsung is actually following a copycat routine. Samsung will give you whatever consumers want. Although it does not bring you too many surprises, at least it does not disappoint you. Many people say that there is no bright spot, but it will still sell. In fact, you really don't expect Samsung's products to bring innovation. You just need to wait for it to properly stack what you want.