Recently, a mobile phone made in Huaqiangbei unexpectedly became popular online: a foreigner named Bunnie was in Mingtong Digital City Bought a 75 yuan mobile phone And then he disassembled the phone and posted it on his blog, Lei Feng.com and Love to play computer games It has also been reported that more and more readers have noticed this "cheapest mobile phone in history", and many large microblog accounts have also forwarded it. Some netizens exclaimed that this product is not a copycat, but an innovation!
In many people's eyes, "Made in China" is almost synonymous with copycat. So, why did this phone convince foreigners and many netizens?
Foreigners are not without cheap mobile phones. The retail price of the popular Nokia 1050 on the Internet is just over 100 yuan. Compared with 1050, this 75 yuan mobile phone may be more like a toy, but it gives people an extreme feeling that it is difficult to surpass in price. In fact, before this mobile phone, domestic mobile phone manufacturers have had similar products (right in the figure below), and the cost is not much higher than this 75 yuan mobile phone. It is said that MPN, the largest sponsor of the World Cup in South Africa, has brought Coca Cola, and printed the logo of Coca Cola on the back of this mobile phone. During the World Cup, you can buy a bottle of Coca Cola in South Africa to get this mobile phone, This mobile phone became "popular", which later brought "snowflake orders" for this mobile phone.
Bunnie said that it is no accident that such a cheap mobile phone can be produced in China, which has a lot to do with the unique and open ecosystem environment of China's mobile phone manufacturing industry. Lei Feng.com also interviewed Zach, the founder of 3D printer Makerbot, and asked why Zach and so many teams came to Shenzhen. Zach's answer surprised us: he said that in Shenzhen, he can easily buy all kinds of components and find all kinds of manufacturers to help him complete his creativity. For them, this is paradise. It can be seen that every inch has its strengths and every inch has its weaknesses. As long as we give full play to our own advantages, achieve the best in one aspect, and take the road of differentiation, we may not have no opportunity.
Shao Guoguang, the founder of Youmei Communication, talked about the changes of the mobile phone industry in 2013 (to be written separately). He said that from the MWC 2013 (World Communication Conference) in February this year, the mobile phone industry is actually on the decline. Many communication companies that used to spend a lot of money on MWC have disappeared. Apple and Samsung dare not say they are going downhill, but at least their growth has slowed down; The appearance of many wearable devices at the exhibition also indicates that new communication tools other than touch screen are forming. Therefore, we need to jump out of the concept of mobile phones and think about the needs of users for communication tools in different environments. For example, when many people go to a party with a traditional mobile phone, it may be too big. At this time, wearing a slim card machine can just meet the needs of users. Although this demand seems to be very small, it has brought many orders to Meimei.
Six years ago in 2007, Apple "reinvented the mobile phone", and the mobile phone began to enter the era of touch screen. Even the BlackBerry, which has always been characterized by a full keyboard, recently launched a full touch screen mobile phone Z10, which was also laughed by netizens as "the positive side is similar to iPhone 5 The back is the same ". The design of mobile phones is becoming more and more similar. The difference is that some brands are growing longer and longer, and some brands are growing larger and larger. In the final analysis, they are almost the same. The emergence of the 75 yuan mobile phone is revealing another trend of the mobile phone industry. Although this trend may not be as eye-catching as the flagship model with the latest technology, it may be more grounded and more recognized by consumers.
Finally, let's tell a story: a multinational company set up a team with several doctors as the core and a dozen graduate students as the backbone to solve the problem of empty boxes in the soap production line. Finally, engineers set up a set of X-ray machine and high-resolution monitor system on the production line. When the machine recognizes the X-ray image, a mechanical arm will automatically remove the empty box from the production line. Another township enterprise encountered the same situation. The small worker managing the production line found an electric fan and placed it beside the production line. The soap boxes pass in front of the fan one by one, and as long as there are empty boxes, they will be blown away from the production line and dropped into the baskets. This is a typical example of "Chinese style innovation". How to take advantage of their own industrial chain advantages to achieve the extreme, and at the same time form differentiation close to user needs, may be the way out for many small and medium-sized mobile phone manufacturers.
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