On February 17, it was reported by American media that when he hosted the keynote speech of Goldman Sachs Investors Conference in San Francisco on Tuesday, Apple CEO Tim Cook took the opportunity to talk about the world's most valuable technology company, but the language is still the same as before. "Magic", "experience" and "innovation" are the words that the 52 year old CEO of Apple often says. Despite these marketing terms, Cook also mentioned some views that are very beneficial to Apple's future development, such as:

Cook: Don't Expect the Cheap iPhone

Developing inferior products is the only thing we will never do, and our only belief is to only do great things. Cook pointed out that in the past, Apple reduced the price of products, such as iPods. Apple continues to produce older models of iPhones and offers big discounts - in fact, their "cheaper" phones.